Social media is called that for a reason, girl. š
The algorithms on most platforms reward you forā¦ (shock) being SOCIAL! š
If you havenāt heard, reaching out to other people is the best way to grow your following, elevate your platform and get the most out of social media. Itās all about community, yāall!
Plus, itās fun. Who doesnāt love having a little chat in the comments?
Weāre going to be focusing on Instagram and LinkedIn - two platforms that weāre incredibly familiar with - but you can apply a lot of the lessons you learn here across Facebook, TikTok and more. How about it? šāāļø
First, identify who you want to connect with and why.
Do you want to be a thought leader in your space? Make more connections in your sector? Establish yourself as the go-to for all things *insert job title here*? Are you looking for your next work opportunity?
These questions will help you decide who to follow, who to engage with and HOW to approach people in those comments.
With an algorithm thatās only *really* rivalled by TikTok, LinkedIn is a great place to get visibility and build an audience.
We all know the famous adage about opinionsā¦ Everyone has one but we donāt need to see them? (Google it if youāre confused.š )
Well on LinkedIn, itās an opinion party! š Get āem out, wave āem around. Find people who agree with you, find people who donāt and start chatting!
As long as you keep it respectful, people love the opportunity to talk about their different views when it comes to work, business culture and the like.
Whatever your sector is, there will be communities and creators that have a lot to say about it. Itās an opportunity to learn, share and network, girlie.
Itās not just for CEOs bragging about their wealth or freelancers looking for work. Thereās people just sharing their career journeys, and in 2023 - that looks different for everyone.
We recommend finding a few large creators that you like and commenting on/engaging with their content every day.
It works like this:
When you comment on someoneās post, it pulls your name into their feed and vice versa. That means that everyone in their network can see you. Visibility to the max, queen! š
Youāre getting a whole new audience for FREE. And no, itās not just piggybacking on someoneās success - they also benefit from the visibility that your audience gets them. Win-win.
Ah, Insta. Where boredom goes to die. With so much content and the opportunity for literally endless scrolling, how do you make sure youāre finding the right people to engage with?
The 'most recent' toggle on the 'explore' page is great. Thanks to recent(ish) updates, it only really works on mobile. Use relevant hashtags to find people in your sector, your ideal customer or just content that you generally want to engage with.
If youāre not seeing results from the past 24-48 hours, open up peopleās profiles from those hashtags and check out their latest posts to see if theyāre relevant.
The more you reach out, the more people will come to support your content in turn.
Donāt forget to make the most out of hashtags on your posts to create the same effect and draw the right people to you!
So that's it! It's all about making time to engage with other people's content in an entirely mutually beneficial way. You look smart, they get a comment, their audience sees you rocking out. Truly the best of both worlds.
Remember ā”ļø Comments = Content.
You never know who might spot your comment and follow you because you articulated a point well, they agree with you or simply because theyāve realised how much of an icon you are. š
Try and keep what youāre saying useful or constructive. āWell done!ā and āAgree!ā wonāt get you very far these days.
These are only the basics, but hopefully itāll help you get started.
If this still sounds like a whole lotta too damn much to do for yourself, we can do it for you!
Pretty amazing right! Get in touch. š